Adding Video in your Digital Marketing Strategy


Are you fed up of trying to lure global buyers to purchase your products? The truth is that almost every B2B marketplace is busy focusing on similar digital marketing techniques to capture leads. I’m not saying that digital marketing is ineffective, but if you want to edge past your competitors and increase your market share, you are going to have to alter your marketing strategy.

Our advice is to focus on video marketing and capture leads by grabbing your potential audience’s attention. Here are a few stats to support my opinion.

  • According to Wordstream, 59% of executives have stated that they prefer watching a video than reading
  • According to HubSpot, 55% of their users have stated that they pay more attention to videos than any other types of content.
  • According to Google, Almost 50% of all internet users look for videos related to specific products before actually going to the official store.
  • According to Buffer, businesses that use videos in their marketing strategy have a 34% higher conversion rate and 27% higher click-through rate than those companies that don’t.

Having that said if you are convinced by now that videos can help you gain more leads than here are a few ways you can use this type of content.

Ways to Use Video Content

Regardless of how the stats mentioned above help you make up your mind that videos are actually useful for you, it doesn’t answer the question of how to use them. For that very reason, we are going to tell you how you can use videos to improve your returns in no time.

1. Social Media

Social platforms are currently the most crowded websites these days. In fact, around one-third of the global population has already signed up to at least one social media platform. Social media platforms are where people share their stories, thoughts, and experiences with their fellow friends, relatives and even the general public. In addition, these platforms also allow users to interact with brands and vice versa. Uploading videos are incredibly easy on these websites, as well as sharing them across profiles and networks.

2. Blog

Though uploading and sharing on social media platforms is considered easy, you cant only rely on that specific channel. If you are already using content in your marketing strategy, with a video added to a blog you write, that piece of content will grow in value. In addition, you can expect more people to go over it with a reduction in your bounce rate and a rise in your average user on page time. Apart from that, this tactic will also attract many international B2B buyers who are looking for high-quality content.

3. On Your Website

The first thing that every organization should have in back up with their digital marketing campaign is an excellent user-friendly website. In addition, you may use video content on that website anywhere you can. We already mentioned using it on internal blogs, apart from that you can publish it as a product tutorial, product review, or simply as a welcome note on your homepage. Believe, all these types will work.

4. External Video Platforms

Apart from using your website, content and social profiles, you can also share and upload your videos on external video platforms. The top three being YouTube, Dailymotion and Youku. You can upload your video content on these platforms to generate views. You can even put links in the description of the video to generate traffic back to your website.


Video marketing is known to be an effective way to attract global buyers to your B2B marketplace. Though other digital marketing techniques are crucial, by adding videos you can expect better a ROI and click through rate. If you are facing problems in finding buyers, use videos to make them come to you.


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