The number of B2B marketplaces is growing across a range of B2B distribution industries. But by every metric, the B2B markets in the agriculture sector are the biggest: they have raised the most money, generate the most GMV, and have a monopolistic presence on most continents.
There are certain unicorns in the US market, and when they expand outside of their current countries in the next few years, these grain trading markets will contend for global supremacy.
Some B2B food marketplaces in China and India are incorrectly lumped in with B2B grain trading marketplaces; in reality, they are quite separate vertical markets with very different supply chains.
Overview Of Grain Trading
Grain may go through as many as six different middlemen before it reaches the final customer, such as a food manufacturer. B2B grain marketplaces strive to shift the revenue onto the manufacturer, farmers, buyers, and food producers by eliminating the intermediaries.
Leading agricultural marketplace businesses provide more than simply a platform for trading grains; they also provide software tools, data analysis and algorithms, and value-added services for the logistics and acquisition of fertilizer, seeds, and other farm-related products.
These items are all intended to boost crop production and irrigation, which will boost farmers’ success. Offering tools and services for free to access the supply—farmers’ crops—is a classic platform strategy.
Benefits Of B2B For The Agriculture Sector
As technology advances and e-commerce grows, there are more opportunities to leverage markets within a given business. The agricultural B2B industry, specifically the agricultural sector, has an abundance of resources.
Through these rescues, farmers can buy and sell raw supplies as well as replacement parts for machinery to satisfy their farming needs. enables them to sell their commodities to wholesalers and distributors as well.
Therefore, integrating e-commerce into business platforms is very beneficial for the agricultural industry, whether the farmer or distributor. This post will discuss the benefits of introducing B2B e-commerce in the agricultural sector.
Managing Different Channels For Farmers, Distributors, And Wholesalers
This is one of the major obstacles in integrating systems and automating processes. To streamline that process in your business, it’s crucial to contact a suitable solution provider.
SAP Commerce Cloud for B2B can adapt to the complexity of integrating various platforms. On a single platform, it may manage several suppliers, distributors, and wholesalers. All parties—farmer, supplier, and wholesaler—will experience less downtime and overhead costs as a result.
Reaching More Markets
Producers and/or distributors must equip their platforms with specific features that facilitate international sales if they want to sell their products in more markets. It includes multilingual and multicurrency capabilities because Big Commerce and B2B Enterprise Solution are partners.
Similar to payment processors and credit card integrations, this solution’s key features speed up the purchasing and selling process.
The distributors can reach a wider target market, thanks to the B2B agriculture Technology. B2B functionalities are present in this B2B enterprise solution. These can be activated or deactivated based on the requirements of the company.
For instance, a distributor should sell directly to his regional customers if he chooses to connect with them. The best line of action for him is to contact wholesalers at the same time.
Complete Product Catalogs Online
Online retailing to B2B customers can be challenging due to the difficulties of managing large, complex catalogs. However, consumers can customize their purchase orders and complete their transactions swiftly using a B2B online store.
For instance, a farmer can customize their order online and include the specific model serial number if they want to purchase replacement parts for their tractor. Similarly to this, if their inventory is low, a distributor can order the delivery of their goods straight from a farmer online.
What Will Happen With B2B Agriculture Marketplaces?
According to our analysis, US markets are growing in South American nations like Argentina and Brazil as well as in developed agricultural nations like Canada and Australia.
For these marketplaces to function properly and presumably successfully, they need to provide a number of additional services outside of the marketplace, such as logistics and grain processing.
Since there is a lot of global grain trade, it is essential to connect buyers and sellers and set up international transportation. This suggests that having representation and value-added services on both the US and other continents is essential for success.
