Have you observed that your bounce rate is high? Well, you aren’t alone on this one!
High bounce rate can result in a significant drop in the number of email signups, search traffic and especially conversion. That apparently means if you are experiencing this problem then it’s about time you take essential steps to get back on track and improve your bounce rate.
WHAT IS BOUNCE RATE?
According to Google, bounce rate is primarily a single-page session made by a user. That means, whenever a user enters your site from any resource Google Analytics will show an active user. If that person exits your website without opening another page or triggering any other requests on the server during that specific section, it will be considered a bounce. This rate is determined when the number of single-page sessions are divided by total sessions. Most of the time, such sessions are considered of 0 seconds duration as the user takes no further action.
Though this may seem pretty clear, the reasons behind a high bounce rate can sometimes be quite complex. Well, that’s why we’ve created this list of possible solutions to fix your high bounce rate and boost your conversion.
HOW TO REDUCE HIGH BOUNCE RATE IN NO TIME
1. Don’t Scare Off Users with Load Time
“Your first impression is the last impression.”
Well, your site’s load time is the first impression every user will get. If you don’t want that to be a bad one, you have to work on your site speed.
If a new user has to wait too long for a specific page to open, they’ll eventually get frustrated. This indicates poor user experience (UX). If you can’t offer a good UX, why would a user stay on your online B2B platform or open another page? They’ll run off!
Therefore, before working on your digital marketing campaign, first optimize your site to reduce the load time of your site. You can do that by reducing the size of your images, apply AJAX, apply HTML5 and CSS3, trim down JavaScript parsing, etc.
2. Enhance Your Content’s Quality
Quality content is a crucial magnet that ensures your users stay on your site. Your site is probably filled with all types of content. That means, regardless of which page your traffic lands on, they’ll come across content. Therefore, you have to work on the readability of your content. If your audience fails to comprehend whatever you’ve displayed, I’m afraid they’ll leave with zero engagement. Eventually, your bounce rate will rise!
One great way to improve the readability of your content is by answering questions your readers seek. Nowadays, people have started to search for questions and key phrases on Google and other engines. If you can somehow provide content that answers such a question, you’ll eventually experience a rise in your ranking. Once a webpage gets ranked better, traffic will increase by improving your bounce rate.
3. Mobile Optimization
Are you reading this blog through your mobile? Well, you’re not alone! According to Statista, by the end of 2018, around 48.2% of all the internet users used their mobile to go online. In addition, this number is expected to rise significantly in the following years.
In order to cope up with this trend, you have to ensure that your website is mobile-friendly. If it isn’t mobile responsive, your pages won’t appear correctly on smaller devices. Other than that, the lead time will also be high, and your images will be out of the format. If your site is made on a WordPress theme, all you have to do is install an AMP (Accelerated Mobile Pages) plugin. With the help of this plugin, your site will appear like an application on mobile browsers.
4. Target the Right Audience with Relevant Keywords
If you are running an online store that sells home appliances, you’d want traffic that shows interest in such products. That means you can’t expect to increase conversions or reduce your bounce rate by writing a blog on the “world’s fastest cars”. Your site should have content that is relevant if you want your target audience to enter. Even if you do start generating good traffic through such a blog, users will merely bounce off as soon as they notice that you have nothing else of their interest on the site. Therefore, always be relevant with your content and choice of keywords to target the right audience.
5. Limit Your Ads
Do you have Google Ads on your website? Well, there’s no harm in that as long as it doesn’t become annoying. If you have allowed an advertisement to be displayed on the top and bottom of a page, then it’ll be acceptable. However, an ad after every paragraph of your blog, a popup on every click you make, or too many ads lined on the sidebar will irritate the user. Your site will appear too spammy, and the user will run away without clicking anywhere. If that happens, you’ll lose both the lead and any chance of earning money through the ad.
6. Convincing Call-To-Action
A CTA (call-to-action) is very important in increasing your engagement. However, there are always two sides of a story. That means, even though a CTA can help you generate quality leads, you have to make sure that you use this strategy correctly.
To start, your CTA should be creative and engaging. The color, font and placement should convince a potential customer to click-through. Other than that, ensure that you use a limited number of CTAs on every page. Exclude CTAs from any page where it isn’t necessary. For example, there is no need to include a “buy now” button on your “contact us” page. Plan your CTA strategy properly to make people click-through and reduce your bounce rate.
WRAPPING UP
Many B2B marketers still ignore their site’s high bounce rate. Well, if you care about the performance of your website, then you should be one of them. In addition, the bounce rate of a site is also considered a ranking factor by Google. Therefore, follow the tips mentioned above to reduce your high bounce rate and eventually experience a rise in both your ranking and engage
