Fashion industry runs at a face pace as compared to other sectors in the business sector. Overnight product designs and consumer preferences change that impacts the entire fashion business.
If you are a part of the fashion industry as a businessman. Then, it is important to consider three things for the growth and development in the fashion industry.
- Research and Development
- Expansion of Business
- Adopting efficient and sophisticated technologies
These three elements will help the fashion entrepreneurs to stay ahead of future landscape shaping across the fashion world. However, there are other elements too that influence the growth of fashion industry.
Many fashion businesspeople concentrate on the best use of technology in their business that can cut their cost in future and manages their processes efficiently. Some technologies that are selected by Fashion Accessories & Gear Manufacturers are ERP (Enterprise Resource Planning).
Let’s take a look at how ERP contributes to the fashion industry.
WILL ERP SUPPORT OR HINDER IN THE ACQUISITION OF FRESH CLIENTS AND PROSPECTS?
The ERP will give an online buyer the information that he or she needs to make a purchase. It helps the prospect by providing information such as previous purchase and search history, delivery time, shipment date, packaging medium, estimated date of arrival. The sales force carries a mobile access to ERP software 24/7. In this way, they can help clients in closing the order. ERP also enables the sales force to keep track of incoming shipments, inventory count, and product availability to serve customers efficiently with fully equipped knowledge.
DOES ERP AFFECT CLIENT SATISFACTION?
The customer can check out the latest updates on fashion designs through auto notification facilitated by ERP. The ERP also help customers by sending them notifications on the timely basis; thus telling them the status and progress of their orders.
On another side, the customer can easily track the consignment progress online via ERP, i.e., where is the shipment at the present moment. Along with tracking status, it also helps the customer to resolve any issues that he or she might encounter during purchase cycle.
DOES ERP HELP IN BUILDING PERSONALIZED CUSTOMER EXPERIENCE?
ERP helps in personalizing the customer experience through data analytics. Few prospects make off and on searches on the website. ERP saves these data of searches when prospect browses the web again. In this context, ERP via data analytics shows the prospect his search history. In this way, it is easy for the prospect to remember the keywords and products he has already browsed in a website.
On another side, the company also utilizes the search history of the buyer and as buyer logs into your website. You can expose different offers, fashion updates and ads of latest fashion trends to your prospect according to his purchasing interest.
Your customer support team can also have access to dashboard of your website through ERP. When the customer asks any query about anything, any offer or latest update about the product. Your customer support team can reply them instantly, so prospects don’t need to wait for a long time to get their query answered.
As customers use the personalized features on your site by looking into information that contains his / her buying preferences. Your sales team can also make cross-sell and up-sell offers to your client. You can allocate customer loyalty points with discount offers which can motivate your customers to come back to your web brand.
In this way, ERP helps to develop personalized customer experience and support fashion brand to establish strong relationships with the customer.
ERP can easily integrate all business processes and departments of fashion brand effectively including distribution, sales, customer services, design, manufacturing, finance, marketing, research and development etc.
No matter how fast the fashion organization is executing its operations. ERP streamlines the organization processes by avoiding duplication work and automates operational tasks efficiently.
The fashion industry is a hectic industry with fast and furious features. It sets the trend for various other industries like apparel and garment products. In this context, ERP is critical and efficient to manage organization fast-paced internal and external processes efficiently.