For those who are not aware of this, strategy for a brand is the first and foremost component of the structure because of its relevance and significance for the success of L2R. Developing the remaining part of your sales and marketing objectives for a brand that is struggling is similar to building a home on a sand bed. It might prove to be useful but will have no success permanently.
We have estimated this fact many times that clients concentrating on the brand as a whole during the initial stages have more chances of getting high sales leads quarterly or within a year. This is precisely why it is so important for marketers to let people know what their brand promise is.
A brand promise is a kind of commitment that you make to your loyal customers and clients when they are doing business with your organization or you. Your task is to make your brand promise or your brand the same thing.
There are a few things that a firm brand promise can do in marketing for B2B. Some of them are as follows:
- Explains what you do
- The effective primary benefit for the customers
- Creates credibility in the market
- Develops a strong emotional connection
- Supplicates curiosity
- Motivates the action
In my opinion, the best and the worst brand promises are as follows:
Let’s focus on the worst brand promises first:
- Ernst & Young: Building a better working world
- FileMaker: What’s your problem?
- UPS: What can brown do for you?
- Exxon: Energy lives here
- Lockheed Martin: We never forget who we are working for
Let’s focus on the best brand promises:
- FedEx: The world of time
- BMW: The ultimate driving machine
- Reebok: Be more human
- O’Douls: What beer drinkers drink when they are not drinking beer
- GE: Imagination at work
These are some of the best and worst brand promises. I hope you might disagree with me. However, the essential thing that you could do is make sure that your brand is compelling and persuasive and different than the conventional brands. This way, you can stay ahead of the game.