You can create content in many ways as part of a larger marketing plan. One of the best forms of content is blogging. When you write an SEO-optimized blog, you bring many benefits to your business.
Blogging is one way to generate leads. When you focus on your content creation, you can build relationships and create a voice for your brand.
Blogging can help you provide your audience with information about a particular topic, and about 53% of marketers say that creating blog content is the most important factor in getting their sales. According to research by HubSpot, companies with more than 16 posts per month earn almost five times more than companies with 0-4 posts per month. This is the reason why the International B2B Marketplace stresses much on blogging stuff.
You must also remember that, on average, 50% of qualified prospects are not ready to buy. This shows the importance of having blog content to support your main message and help your readers convert.
Your blog becomes your voice. This is a form of communication where you can express your main ideas, thoughts, ideas, and skills.
When looking at inbound marketing, blogs often fall into the “attract” stage, where people are introduced to your brand. Then you will use your blog to convert people who don’t know you but visit your website into potential customers. You’re making meaningful connections with your audience.
Here are specific benefits blogging can bring to your business.
1. Drive Traffic To Your Website
Every business needs and wants more visitors to its website. There are many ways people can find your website and ultimately your business. Yes, they can type your website name into their browser, but this will only work if they already know you exist. You can also pay for traffic, but using paid advertising can be expensive.
Blogging is a way to drive traffic by optimizing your website for search engines. Every time you create a post and publish it on your blog, there is another index page on your website. This means more chances to appear in search engine results pages (SERPs). So you drive website traffic organically.
In terms of increasing traffic, you need to think about SEO and include some keywords, although the most important thing is to provide high-quality information. When you focus on keywords and phrases when creating content, it can show the algorithm that you should show up in search engines. So more people will see your post.
If you post regularly, the algorithm will also see your website as active, so this will also help drive more website traffic.
2. Turn Roads Into Paths
Although the main reason for starting a blog should not be direct marketing, it is definitely a way to convert web traffic into leads. You must also get more tips from the experts of the Chinese B2B Platform.
Here’s how it works – visitors come to your website. If you include a call to action in your post for a free offer (like a free ebook), they may click on it. Then, when the call to action is clicked, the person will be taken to the landing page. On the landing page, there is a form where they can fill in their information. They get their free entry, and you have their message as a lead.
Not everyone who reads your blog will become a lead, which is fine, but try to get calls to action on your blog so you can work on increasing the number of leads.
3. Blogging Can Produce Long-term Results
If you create content that is useful, informative, and engaging, you have established yourself as a leader in your industry.
People start coming to you for answers to their daily questions. Readers of your newsletter will enter your sales pitch and other details about who you are, where you are in the market, and your products and services. This means that someone is more likely to buy from you than a competitor they don’t know.
Unlike paid advertising, blogs also have a growing influence. If you publish a piece of content that is always green, it can attract readers. You can update and change this post whenever you want to keep it fresh and it will continue to be an important part of your marketing strategy.
Once you have a post, it can mean that you will get traffic from it for months or even years to come.
Roads and roads that posts can drive become pedestrian.
4. Show What Your Business Can Do
Your blog can be a way to showcase your products and services. You can also use your blog to show off your past successes. For example, if you are a service provider, your blog can look like a portfolio. People who visit your website will be able to see the results they can expect from working with you.