E-commerce has revolutionized how artisans and makers sell their handmade items. It has become increasingly more comfortable for creative DIY entrepreneurs to build and grow a handmade goods business, from scratch, online.
Merchants that create their leather goods and accessories by hand invest much more in their products. They are passionate about them and pour their heart, soul, and energy into each item they produce.
So, for some artisans, it might not just be a business opportunity or the opportunity to make a living or side-income from their passion. Instead, they may see it as an opportunity to build a real brand from their creations, not just selling one-off products. The key here is – to pay attention to detail and be as organized as possible to work towards your passion which is a unique idea in the market.
Some entrepreneurs have turned their passion into an online store, trying to penetrate in the markets, building their brand, their identity, product values – rightly – Right from scratch! Thereby, achieving a competitive edge.
Competing with large businesses is not their primary goal. The purpose is their passion, and they strive hard towards it each day. When starting a new business, our recommendation is first to create a product and business model , if not done yet. It is not required to reinvent the wheel at this point, but it is how you use your creativity to establish something that is genuinely different, and unique.
Along with all this, having a professional website and being very active on social media, even planning for the possibility of your product gaining quick popularity can be very successful. Focus on networking (online & physically) and build online or social media communities. With all this, do your best to accommodate towards the demand and always remember – just because you start off small doesn’t mean you should think small. Think big, and others will feel the same about your business.
